“Made to Measure” is the philosophy that pervades the entire project, involving the most modern communication tools with the desire not to offer pre-packaged solutions, but rather to design plans and activities in the interest of each individual sponsor.

This is how “tailor-made ideas” are born with respect to different objectives and strategies, obtained through:

Advertising spaces

To promote brand visibility
Extremely modular spaces

Activation of packages for

marketing and digital communication customizable in form and content

Loyalty campaigns

B2B and B2C through the use of exclusive Hospitality kits

Why local “territories” should host the race

Through MEDIA coverage, and the prestige of its participants, AIR is a:


Amplifier of tourism and culture

capable of enhancing territories and unique cultures, promoting tourism/gastronomic excellences to a domestic and international public (cycling tourism).

Promotes cycling tourism

The best tool to promote “cycle tourism” and its itineraries, creating race routes that can be “tabulated” and therefore used throughout the year (see European classics).