MEDIA PLAN

TV MEDIA PLAN
Television Distribution in Italy and abroad. The race will be broadcast by national and international broadcasters in clear and pay TV

WEB MEDIA PLAN
The promotion and transmission of the online tender throughout the world via the PMG sports streaming channel and the multi-channel and multi-platform specialized sites. The digital media plan provides for making agreements with network players where the tender will be transmitted and promoted through social channels and web pages. Furthermore, the dynamic streaming of the race through the Cycling Cup makes the race through national and international cycling sites even more visible.

RADIO MEDIA PLAN
The radio media strategy includes a radio campaign to promote the start and finish stages with more than 800 sports.

PRINTED PAPER MEDIA PLAN 
Editorial promotional pages to promote the event with the logos of the institutions (regional authorities and local municipalities), plus the sponsors.